Bluetooth Marketing
Using standard Bluetooth technology, you can now send customers a variety of digital content directly to their mobile phones via a patented Bluetooth transmitter. Known as proximity marketing, consumers can choose to download content to their mobiles when they are within an adjustable range of 10cm to 40m of the Bluetooth signal.
Weighing less than half a kilogram the transmitter can be installed almost anywhere including shops, billboards and product displays. It is free to send or receive content via bluetooth so there won’t be any unexpected charges unlike many other premium mobile services. This is truly a unique and innovative way to engage and interact with your customers.
Digital content can be delivered via two key products
- Breeze Touchpoints. Consumers place their mobile devices against a specific “touchpoint” such as an interactive panel or poster to download digital content to their handset.
- Breeze Broadcast. Breeze Broadcast automatically “pushes” content to all bluetooth devices within a specific range of up to 40 metres. Customers still need to actively accept the file if they wish to download it.
A variety of content can be sent via Bluetooth including
- E-business cards
- Event reminders
- Vouchers
- Images
- Video Clips
- Sound Files
- Games
- Java Applications
Breezetech Features
- Small, light and can be installed virtually anywhere
- Adjustable range of 0.1 to 40 metres
- Statistical tracking
- The transmitter “hotspots” can be custom designed and branded for your needs.
- New content can be updated locally or remotely
- Only requires standard 240 volt power supply
- “Set and forget” after initial installation
- Can send multiple files sequentially from one transmitter
- Can be programmed to recognise and ignore handsets that have already downloaded information previously.
- Can detect if a consumer has the latest updated content and re-send if necessary.
Benefits
- Lets you interact with customers in an innovative and engaging way
- Lets you get information across to your customers in a fast and cost efficient way - customers then have all the details stored in their mobile phone
- Increases awareness of new products – opportunity for viral marketing
- Enhances the customer experience
- Reinforces brand
- Impresses customers – first to market technology
- Free to send and receive information via Bluetooth
- Fully trackable - reporting provided on the number of files downloaded
To find out more about our Bluetooth technology services contact us today.
Our first consultation is free so contact us today for your complimentary business analysis and proposal.